The sari collection below is bold, colourful and daring, the prints shows Indian-style buildings, modern women and some seriously funky art - and while it's not something I think I'd wear, I do really like them! I also like the fact that they're not the average, dressy saris you see at weddings - they're arty, light and most probably, as suggested by Vogue India, aimed at younger women.
Images taken from Vogue India
I also love their other outfits and dresses they are selling, which beautifully mixes Indian culture with Westernised, contemporary art. I've had a quick look through their shop, and I'm in love with their silk print dresses, which I'd love to buy (they seem to cost around £35 each, if I've worked that out correctly!) The colours are bright, the designs are beautifully drawn, and these look like they would fit right in with a bustling market like Camden Market or a trendy shop like Topshop.
Images belong to Play Clan website
I really like the whole attitude of this company, it's fresh, different and street-smart, and I'm pretty sure it must be quite popular too. I also like how they've interweaved India into their products, showing how the inspiration comes from various parts of different cities, and how different parts of rural, metropolitan and art gets a space on their products.